Empowering Teams, Delivering Results

Award-winning, results-driven Medical Sales and Account Leader with over 20 years of experience in medical sales, managing national accounts, driving strategic sales, and scaling teams for industry-leading healthcare organizations. Expertise spans advanced wound care, compression therapy, and medical device sale, with a proven track record of securing high-value contracts, launching products, and aligning clinical education with purchasing decision to drive adaption.

 

  • Launched a $30M Post-Acute Division
  • Top Performer – 140% Quota Attainment
  • Regional Turnaround Leader – 385% Growth
  • Built Company-Wide Sales Tracker Adopted by Leadership
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About Brian

  • Medical Sales Leader
    Built a 15-person team, crushed sales goals 3 years running (109%, 187%, 104%).
  • National Accounts & Strategic Partnerships
    Grew flagship client by $500K and led in new product sales.
  • Proven Record of Exceeding Targets
    Took a last-place team to Top 4 nationally and delivered $11.5M in revenue.
  • Built Company-Wide Sales Tracker Adopted by Leadership
    Created a quota planning tool that earned a Best Practice Award and became the national standard at the company.
"Effective leadership is putting first things first. Effective management is discipline, carrying it out."
Stephen Covey
  • Medical Devices
  • Advanced Wound Care
  • Healthcare & Hospital Systems
  • Clinical & Surgical Sales

Core Skills

Medical Sales Leadership

National Account Management

Territory Growth & Expansion

Advanced Wound Care Solutions

Acute Care & Post-Acute Care Sales

DME, SNF, & Home Health Channels

Product Launch & Market Penetration

Contract Negotiation & Client Retention

Team Development & Leadership

Case Studies

Launched and Scaled a New Post-Acute Division

Situation:

 In 2019, this company identified a strategic opportunity to expand its reach into the Post-Acute Market—including Skilled Nursing Facilities, Home Health, and DME channels.

Tactic:

 I was selected to lead the initiative and build the new division from the ground up, tasked with driving rapid expansion and adoption of advanced wound care solutions in an entirely new care setting.

Action:

Recruited, hired, and trained a 15-member team (14 sales reps and 1 clinical specialist). I also co-developed compensation plans, sales strategy, training programs, and marketing support materials to ensure rapid onboarding and effective market penetration.

Result:

Achieved rapid success—109% to goal in 2019, 187% to goal in 2020, and 104% in 2021. Generated $30M+ in national sales revenue and earned consecutive Gold and Silver Club Awards.

 

Top Performer in New Product Category

Situation:

 A leading company in medical compression therapy was launching a new inelastic wrap product and needed strong adoption in a competitive market.

Tactic:

 Focused on driving strategic growth within an $8.5M national compression garment portfolio by targeting high-opportunity accounts and leveraging clinical relationships.

Action:

Executed targeted upselling strategies, expanded client relationships, and collaborated cross- functionally to streamline account onboarding and sales execution.

Result:

Exceeded quota by 140% for the new inelastic wrap product, becoming the top performer in the category. Delivered $650K in annual revenue and grew the largest client account by $500K. Earned the 2024 100% Club Award.

 

Turned Around Underperforming Region to National Leader

Situation:

 When I assumed the Region Manager role for a Delaware Valley territory, it was ranked 13th nationally and in need of revitalization.

Tactic:

 Refocused the team on strategic selling, hospital conversions, and clinical alignment, while mentoring underperforming reps and rebuilding team culture.

Action:

Led a team of 11 across 5 states, targeted major healthcare systems for product conversions, and built clinical partnerships to drive growth.

Result:

Delivered $11.5M in revenue, achieving 385% total growth. Elevated the region from 13th to 4th nationally and produced multiple award-winning reps. Personally recognized with multiple Silver and Gold Club Awards and “Best Practice” Region Manager honors.

 

Created and Scaled a Sales Business Plan Tracker Adopted Company-Wide

Situation:

 When I joined this major medical company as a sales rep, there was no formal business planning tool to track quota progress, manage pipelines, or forecast performance effectively.

Tactic:

 Recognizing the gap, I developed a custom business plan tracker using data from our internal Cognos system. The tool calculated year-to-date performance by product bucket, projected monthly sales targets, and adjusted goals based on historical and forecasted activity.

Action:

Rolled out the tracker across my team as a Region Manager to guide pipeline reviews and coaching sessions. Used it as the foundation for team strategy calls and one-on-one performance planning. Presented the tool at a national managers meeting to share as a best practice.

Result:

Earned the Best Practice Award at the national meeting. Tool was adopted company-wide as the standard for sales performance tracking. Helped reps clearly see their quota gaps and build actionable plans to hit their goals—driving consistent overperformance in my region.

 

Beyond The Office

My “Why”: Throughout my career as a regional manager, I’ve found the most rewarding part of leadership is seeing people reach their potential. I take pride in coaching, mentoring, and removing obstacles so my team can grow, achieve their goals, and find their own success. Helping others succeed isn’t just part of my job—it’s the legacy I want to leave.

My Inspiration: As a passionate traveler and lifelong learner, I have explored six of the world’s seven wonders- with only Rio’s iconic Christ the Redeemer still on my list. Journeys to places like Machu Picchu, Petra, and the Taj Mahal reflect my drive to push boundaries, embrace new challenges, and live fully in the moment. Whether navigating global landmarks or leading high-performing sales teams, bringing the same curiosity, resilience, and commitment to excellence fuels my adventures and leadership roles.  

Contact

(215) 908-0065

bpmccue215@gmail.com

/brianpmccue/

Let's grab a coffee and chat.